How do you get people globally, to play more sport? A challenge from UNICEF

Mixed Games Project is a global initiative, created to get millions of people playing mixed-sex sport and enjoying its benefits.

Mixed sex sports are less about strength, speed and stamina, and are more weighted towards skill and teamwork. This makes them much more accessible. They also promote a more balanced, inclusive culture, and the social benefits of group games.

This project reaches out to people who are turned off by traditional sports, offering and alternative approach that's no longer driven by winning or losing, but by participation and more importantly, enjoyment. More than anything else, mixed games are great fun to play, win lose or draw.

This project can disprove stereotypes about who - and what - sport is for, and for the first time, our culture is ready for that.

The project can help share a universal message about inclusivity and equality, without ever being too serious.