The Healing Foundation, a charity focussed on scarring & disfigurement, needed a campaign to raise research funds. The research was to centre on something called 'scar free healing'.
This concept has been described as the biggest potential medical breakthrough since penicillin. It also encapsulated everything The Healing Foundation was trying to achieve.
So rather than a campaign, we suggested rethinking the entire organisation. Giving it a new name, and a new goal.
The Scar Free Foundation is now up, running and raising money.
We're also involved in an ongoing project with photographer Spencer Murphy,
interviewing the charity's Ambassadors, and capturing the story behind a series of portraits.