A new brewery in Battlefield, Shrewsbury. 4 approaches.

Something for the slightly geeky, Tolkien-loving ale drinker. A tried and tested style.

Toning it down a little.

And swapping the mysticism for a point of view.

It's a brewery, it's in Shrewsbury- how about Shrew Brew! We could even have a Shrew as the mascot!

Perhaps a bit abbrasive.

We really liked the Shrew idea, so tried a softer version to make things a little more palatable.

And there he is. An easily recognisable, easily gettable name, with a tone that comes naturally. 

The beer goes into production over the next six months. We're also getting paid partly in booze. Which is nice.