Paddy Power

PP Messenger launch

Paddy Power asked us to help launch their new ‘PP Messenger’ app. All creative needed to centre on the following 3 product benefits:

1.       The app is incredibly quick, meaning you can place a bet in next to no time

2.       It’s personalised, with bespoke betting and customized updates and alerts.

3.       It’s the best source of the latest betting information.

We were briefed with creating an instructional video which articulated these key benefits, whilst holding on to some of Paddy powers cheeky tone of voice. Here's how we went about it.

An online video to introduce the functions/ benefits of the app to the public.